DataCounsel — Privacy • Governance • TrustU.S. Privacy, Data Governance & Responsible Technology Advisory
DataCounsel / SolutionsSolution 03

Consent Management

Make consent easier to give, understand, respect and evidence.

PREFERENCE LEDGERLIVE VIEW
Primary signalConsent stateCurrent
Operating view03Consent & Preference Experience
Solution Overview

Connect consent experiences, preference choices and evidence across channels, products and jurisdictions.

Consent management should join the customer experience with the governance behind it. We help define how choices are captured, honored, updated and demonstrated across the lifecycle.

Built for the operating modelDesigned around people, process, data and technology—not the tool alone.
Connected decisionsClear ownership, decision points and evidence make the capability easier to run.
Ready to improveUse the operating signals to refine the capability as the organization changes.
Core Capabilities

What the solution needs to make easier.

Consent management should join the customer experience with the governance behind it. We help define how choices are captured, honored, updated and demonstrated across the lifecycle.

Experience design

Create understandable consent and preference journeys.

Preference management

Keep choices current and usable across channels and systems.

Evidence & records

Maintain proof of what was presented, chosen and changed.

Cross-channel governance

Keep experience and governance aligned across products and markets.

Solution Workflow

Design the choice, connect the evidence, keep the preference respected.

Each stage connects a business need to a clear operating action and a measurable outcome.

01
Present

Present

Show the right choice in a clear, proportionate experience.

Outcome: shared context
02
Capture

Capture

Record consent or preference with the right context and evidence.

Outcome: clear decision
03
Honor

Honor

Propagate the choice to the systems and teams that rely on it.

Outcome: usable execution
04
Renew

Renew

Support updates, withdrawal and changing purposes over time.

Outcome: continuous improvement
CONTEXTProduct
DECISIONMarketing
EXECUTIONEngineering
OUTCOMEPrivacy & legal
A Deeper Perspective

Clarity for consent that works in the customer journey.

Consent is credible when the experience makes the choice understandable and the systems behind it can consistently honor that choice.

The goal is not more consent screens. It is a connected capability that keeps preferences accurate, visible and enforceable as products and purposes change.

See the operating outcomes →
What Good Looks Like

Designed to improve the work, not add another layer.

Useful solutions create visible progress, accountable ownership and evidence teams can maintain.

OUTCOME 01

Clear choices

People understand what they are choosing.

OUTCOME 02

Consistent enforcement

Systems reflect the current preference.

OUTCOME 03

Defensible evidence

Teams can explain what happened and when.

Where It Lands

Built to connect the people closest to the work.

Different teams use the same capability from different angles. The operating model keeps those views connected.

01ProductMake choice part of the product experience.
01MarketingAlign preference signals with campaigns and channels.
01EngineeringConnect consent state to downstream systems.
01Privacy & legalMaintain governance, evidence and purpose alignment.
Related Solutions

Extend the capability when the operating model calls for more.

Explore adjacent capabilities that often connect to this solution.

Connect consent to every system that needs it.

Discuss the experience, evidence and propagation model you need.

Schedule Consultation →